Want to take an app from 0 to 1? A couple of hours of research up front will save you a ton of time, money and frustration down the road. This video series provides a high-level overview that of the essential steps of validating your app idea, targeting the right audience, sizing up the competition and ensuring you’re solving problems that people care about.

This video series emphasizes choosing a flexible development approach for early app stages, focusing on iteration and adaptability. Non-technical founders are encouraged to explore no-code tools, consider outsourcing for quick scalability, or work with a technical co-founder. Key considerations include budget, timeline, and the project’s specific needs to ensure a strong foundation for growth.