App Research Fundamentals for Early-Stage Founders
Want to take an app from 0 to 1? A couple of hours of research up front will save you a ton of time, money and frustration down the road. This video series provides a high-level overview that of the essential steps of validating your app idea, targeting the right audience, sizing up the competition and ensuring you’re solving problems that people care about.
Learning objectives
  • · Define your target audience
  • · Understand and avoid confirmation bias
  • · Evaluate your pain point
  • · Tips on interviewing
  • · Competitor research and understanding your niche
  • · Initial concept validation
Activities
  • · Define your target audience
  • · Define the pain point you are solving
  • · Define your value proposition
  • · Define differentiated value
  • · Build your landing page